|"The Wandering Adjunct Mobile"|
The listening results have been disappointing!
Believe it or not, the songs from the 1960's have all but disappeared from Chicago radio. Oh, yeah, you'll hear a 60's song once in a while, but most of the so called "oldies" or "classic rock" stations ignore what is the best rock music ever produced--the music from 1964-74.
|Cream: Ginger Baker, Jack Bruce, and Eric Clapton|
What about the group that started it all? The Beatles! The corporate radio programmers have ash canned them too, except for the nominal "Breakfast with the Beatles" shows on Sunday morning. Who listens to WXRT (FM-93.1) on Sunday morning with Terry Hemorrriod anyway? I'm racked out!
What you do hear on Chicago stations are a smattering of 1970's Rolling Stones songs, "Start Me Up" for example, and lots of Elton John music. All that crappy late 70's music is holding sway.
|Look at this gem! Rod Stewart in his disco togs.|
Ask yourself when was the last time you heard "I Want to Hold Your Hand," "She Loves You," or "Please Please Me" on the radio in Chicago during morning or afternoon drive time? Maybe, just maybe a station will play "Hey Jude" or "Something" by the Beatles, but I'm so sick of those songs I hit the button when I hear them. How about "Nowhere Man"? Heard that lately? Or "Eight Days a Week"?
You haven't heard these songs because they aren't there.
|Bon Jovi in the 1980's|
The irony of the situation is that we aging Baby Boomers who turned 17 in 1965 and 21 in 1969 (Thanks for remembering us Jackson Browne, but you're songs are gone too) have more disposable income that any other radio listening demographic group. You'd think that the radio programmers would be falling all over themselves putting stations on the air that cater to Baby Boomers' musical tastes.
So what if the stations have to advertise Viagra, nursing homes, no-fall bath tubs, or Depends. Money is money!
But these assholes are too busy looking at the 35-54 age demographic. That's why you're hearing Steely Dan and Foreigner so much. The programmers have completely forgotten us.
The company I used to work for, Nelson Multimedia, has an AM station WSQR (AM-1180) in Sycamore, Illinois. For a while, the station played classic 60's hits (It's now gone to a "Music of Your Life" format.). Two years ago while working for the station at the Sandwich Fair, I shook hands with hundreds of listeners from Elgin, Joliet, Rochelle, Rockford, Woodstock, DeKalb, and Mendota who were devoted to the radio station and who loved the music. "Keep that music coming," a typical listener would say. "We can't find that music anywhere else!"
The other problem is that the same jerks who ran the Chicago radio stations in the 1970's are still around as are some of the same DJ's. When I heard Fred Winston last week back on the air at WLS (FM-94.7), I almost drove off the road. But Winston is not playing the Supremes or the Zombies in his latest radio gig. He's playing some late 70's or early 80's crap. Fred, you're a whore!
|Pam and Larry Nelson|
Until that day, I'll make a point to listen to North Central College's radio station, WONC (FM-89.1). From 10:00-midnight every night, WONC plays the best of the best in 60's music.
Leave it to college kids to recognize the best music!